When Rolls-Royce Motor Cars came to update its Phantom family of models, the words of company co-founder Sir Henry Royce informed everything that designers, engineers and craftspeople set out to achieve: Take the best that exists and make it better. This historic cri de coeur came to represent the significant improvements made to the marque’s pinnacle cars when launched in 2012, and continues to resontate strongly from the design studios to the assembly hall at the Home of Rolls-Royce at Goodwood today. But that was only part of Royce’s famous quote. Take the best that exists and make it better: when it does not exist design it. These words informed the development of Rolls-Royce Wraith: nothing like it existed in the Rolls-Royce portfolio, nor the wider automotive world.
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