During the 80s Chrysler had sunk to an all time low. They were in dire need of something new and even their famous K-Cars were criticized as being bland and boring. In 1988 Chrysler president Bob Lutz suggested the idea of a car that resembled a cobra snake. The concept was a success and production began in 1992. The Viper looked like a sports car and was powered by a ten-cylinder engine; the ultimate recipe for success. SRT took over the Viper in 2012, continuing production of the most sought after supercar in America.